Pool & Spa Marketing exceeded its donation goal for the Lifesaving Society’s Swim to Survive program, as more than 200 industry professionals registered their e-mail during our March opt-in campaign.
Based on the total opt-ins received, and at no charge to participants, we exceeded the fourth level of our donation goal and delivered the funds to the Lifesaving Society’s Ontario branch in Toronto on April 5.
“The Lifesaving Society is very grateful for the support of Pool & Spa Marketing and specifically to be the recipient of the funds generated from the ‘opt-in’ program,” says Barbara Byers, the public education and research director for Lifesaving Society Ontario. “These funds will support one Grade 7 class with the opportunity to participate in the Lifesaving Society’s Swim to Survive+ program.”
Targeted to children between 12 and 14 years of age, the Swim to Survive+ program teaches them how to save a friend from drowning while keeping himself/herself safe too. Building on the skills taught in the Swim to Survive program for Grade 3 students, there are three components to Swim to Survive+ (Plus): how to roll in deep water; tread water for one minute; and swim 50 m (164 ft) all while fully clothed.
With every opt-in submitted during this campaign, which helped increase Pool & Spa Marketing’s donation to the Lifesaving Society, pool and spa/hot tub professionals had a direct positive impact on the number of children who are able to learn the essential skills of water safety.
