Bullfrog Spas now offers an artificial reality (AR) experience that enables shoppers to view a 3D hot tub model in their own backyard before purchasing.
With a simple click, consumers visiting the company’s website (bullfrogspas.com) can see one of the company’s hot tubs in the location of their choice using most modern mobile devices. To initiate this new AR experience, shoppers can select the “View in your backyard” button on any spa model page with their device. Customers then aim their device’s camera toward the outdoor space they want to place the spa. The hot tub appears in the space and can be rotated or repositioned accordingly to fit exactly how the customer would like. The experience helps customers envision how the spa would look and tie into their overall backyard design.
“One of our top priorities is creating experiences that move customers closer, and more quickly, to the decision stage of their spa purchase,” says the company’s director of marketing, Jake Ricks. “AR is just one more innovation that provides prospective customers with relevant purchase information and, especially in current times. It also fits well in our ‘Power Per Square Foot’ model by providing our dealer partners a tool they can use to help their customers make purchase decisions from anywhere.”
The ‘Power Per Square Foot’ model is based on business best practices that, when applied, optimizes the customer experience, helping dealers maximize their business outcomes. The concept addresses primary retail business functions, with tool development as a key focal point. Using tools like AR helps dealers and their sales teams make the most out of critical customer touchpoints along the hot tub buyer’s journey.
