In a strategic move to bolster its presence in the U.S. Midwest, Poolwerx, a global full-service pool repair, maintenance, and retail franchise, has finalized a franchise agreement to convert eight Performance Pool & Spa locations into Poolwerx franchises.
The decision is poised to increase the growth of the existing pool business. Tom MacNally, a seasoned professional with a 15-year tenure in the pool sector, has been appointed to oversee operations at the new Poolwerx franchise locations, spanning regions in Minnesota and Wisconsin. MacNally’s journey began in the industry at the age of 15, and he steadily progressed to his current role as operations manager for all eight locations, initially starting out by managing the retail aspect.
The conversion reflects a strategic shift driven by the pursuit of growth and efficiency. According to MacNally, while Performance Pool & Spa had been expanding independently, the collaboration with Poolwerx, renowned for its scalability and industry leadership, promises to elevate the business to new heights.
Poolwerx franchisees have achieved an impressive average annual revenue of $2.1 million, as per the brand’s 2023 franchise disclosure document (FDD).
“Our franchise partners are drawn to Poolwerx’s strategic support and structured model, allowing them to scale their businesses efficiently and effectively,” says the company’s North America CEO Andrew Kidd. “We equip these entrepreneurs to navigate the complexities of the pool industry with confidence and drive. This franchise offers a holistic solution to the pool industry’s fragmented state, providing potential franchisees with a chance to dive into a lucrative and rewarding business.”
In addition to its support system, Poolwerx aims to facilitate a seamless conversion process, which includes new store layouts, paint colours, designs, signs, and banners, all unified under the Poolwerx brand.
The benefits extend to Poolwerx’s extensive software system, marketing resources, and business planning tools. The company provides valuable resources that smaller businesses might find financially challenging to access. This support includes adding services, financial guidance, and pricing strategies, enhancing overall profitability and efficiency.
