Bathing Brands North America, a wellness and sauna industry innovator, unveiled World Sauna Group, a brand with premium sauna products and services.
World Sauna Group will partner with pool and spa retailers to bring a wide range of products to communities throughout North America, providing customers with access to unique, pre-engineered, and authentic sauna experiences.
This new brand will deliver a selection of saunas, heaters, wooden materials, cold/hot water immersion tubs, and accessories from Estonia and Finland.
Additionally, their showrooms will help consumers discover their ideal bathing experience through a dynamic sales and marketing system that involves product displays, marketing materials, lead generation, training, and technical support, among other things.
World Sauna Group’s official debut will take place this month at the International Pool | Spa | Patio Expo (IPSP) in Dallas, Tex.
