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U.K.-based hot tub distributor expands with U.S. headquarters

Exterior view of the Superior Wellness headquarters, a modern industrial building with large windows, situated near a pond with flags and natural landscaping in the foreground.

Superior Wellness, a U.K.-based distributor of hot tubs and wellness products, recently established its first U.S. operation in Orangeburg County, South Carolina.

The $11.3-million investment marks a significant milestone in the company’s global expansion strategy, creating 35 new jobs and further strengthening its commitment to serving partners and customers.

The newly acquired 6,967-m2 (75,000-sf) facility will serve as the company’s U.S. headquarters, streamline warehousing and logistics, provide faster service to U.S. partners, and act as a hub for spare parts and accessories.

Operations began in December 2024.

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