Organizers of The National Home Show and Canada Blooms have signed an agreement that will see the two events take place side by side next year, creating one of the largest home and garden shows in North America.
“The idea for co-locating the events is a natural extension of our audience interests,” said Tom Baugh, CEO of Marketplace Events, organizers of The National Home Show. “Guests attending The National Home Show love the event but consistently tell us they want to see bigger and better gardens and floral displays.
“Guests attending Canada Blooms (virtually all homeowners) love their garden festival and will be thrilled in seeing its growth in stature under this new arrangement,” he added.
Gerry Ginsberg, Canada Blooms general manager, says the agreement will allow them to achieve a new standard of excellence and significantly enhance the customer experience for hundreds of thousands of home and garden enthusiasts throughout Ontario that visit these events each year.
The agreement to co-locate is not a merger, nor is Marketplace Events purchasing Canada Blooms. Each event will maintain its own identity and operate separately, expanding into an impressive 55,742 m2 (600,000 sf) to become Canada’s largest consumer event under one roof. Both shows will run for 10 days, from March 16-25, 2012, at the Direct Energy Centre in Toronto. For more information on either show, visit www.nationalhomeshow.com or www.canadablooms.com.
