Hayward Pool Products Canada, an Oakville, Ont.-based residential/commercial pool equipment manufacturer, has launched a new website designed to provide customers with more online features and functionality.
Along with an updated look and feel, the new website (www.hayward-pool.ca) contains current product information (including the company’s commercial line), downloadable product literature and tools to help dealers show customers the potential energy and cost savings available to them by switching to any one of the company’s energy-efficient pumps, filters, cleaners, heaters, control systems or lighting products.
Access to inground, above-ground and commercial pool product information, warranty registration and customer rebate centre has also been made easy via clear navigation tabs and drop-down menus. In addition, company product notices/announcements, frequently asked questions and dealer locator can all be accessed from the home page.
Hayward has also joined social media websites Twitter and YouTube, in an effort to increase its online visibility.
Flexible Solutions, a manufacturer of evaporation control products for the pool and spa industry in Victoria, B.C., has also recently launched an updated version of its website www.liquidpoolcovers.com.
In designing the site and realizing the importance of education for all levels of consumers and suppliers, the company focused on providing information about its products that is easy to find and simple to understand.
According to Monique Nelson, the company’s sales and marketing manager, Flexible solutions is also aware of the increasing demand for social connectivity and therefore shares its information through a variety of platforms, including blog posts, Facebook, Twitter, YouTube and the Pool Genius Network.
The company plans to continue updating its site with new information, videos and interactive media throughout the year.
