DH: Our business has completely transformed and grown since its inception in 2020. PPC was originally Plunge Pools by Easton, which was a smaller division of Easton Pool & Spa that produced and installed plunge pools. After realizing the growth potential and unmet needs of some homeowners, we decided to take it to the next level. In 2021, we launched Plunge Plus and separated it from the Easton Pool & Spa company. Easton Pool & Spa then became the first authorized dealer of “Plunge Plus” pools. In 2022, we expanded our network of authorized dealers. In 2023, we launched PPC, the parent company to “Plunge Plus,” alongside the launch of “Quantum Composite Plunge Pools” and “Wellness Therapy Plunge Pools.” In only three years since inception, we have 16 authorized dealers along the eastern seaboard and offer three brands of premium plunge pools.
Technology has been our greatest advantage as we continue to create and market our innovative product portfolio in this new and growing category of the pool industry. Being an early entrant, we have been able to use social media to organically spread our message and reach a large audience, educating the world on the benefits of a plunge pool.
PSM: What is the key factor in maintaining long-term success within the industry?
RH: The key factor in maintaining long-term success for us is to continue providing high-quality products. It is our mission to continue to provide top-notch training to our authorized dealers which, in turn, results in customers never having to worry. Dealer support and customer service are key facets in ensuring the longevity of our brand and product portfolio. Offering a range of high-quality products with outstanding customer service from every angle is at the core of our strategy for success.
PSM: Apart from the hurdles the pandemic presented, could you describe one of the notable challenges your company has encountered and the strategies you implemented to surmount it?
RH: Meeting the demand for our product has been our biggest challenge to date. Our pools have gained organic traction across the country very quickly, and many areas do not yet have an authorized dealer to support those interested parties. Turning away customers is never something a business is happy to do, so we’re working hard to build our network of authorized dealers to service as many areas as possible.
