Unique ways to sell hot tubs and create customer loyalty

The retailing rule of thumb was always ‘location, location, location.’ While this still holds true, today’s more successful hot tub retailers are using more innovative techniques to remain competitive with big box stores and Internet vendors. From mood rooms and wet tests to ‘slushies and soirees’ with live music,...
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Developing a successful business plan

A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when...
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Understanding the concepts of moving water

Demand for residential swimming pools with moving water (e.g. lazy rivers and current-powered exercise/therapy pools) is coming on strong. Topping the list of market trends driving this demand is the growing number of people in the ‘Baby Boomer’ demographic who are becoming more concerned with overall fitness. That said,...
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Indoor Pool Installation 101

While an indoor swimming pool may seem like an extravagant addition to any home, many are realizing the year-round enjoyment makes it well worth the initial investment. Rather than joining a golf club, ski club and/or gym, building an indoor swimming pool offers fun and entertainment for the entire...
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