Aquatics industry opens arms to e-learning

The pool and spa industry has been slow to embrace online learning. However, an increasing number of professionals are recognizing the value it brings to the table, or in this case, to the computer. In an increasingly busy world, time is of the essence. Many industry professionals know they...
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Managing online lead generation

Pool and spa/hot tub businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In...
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Today’s high-tech controls now go beyond the pool

The aquatics industry is entering an era of unprecedented innovation and evolution. With the advancement in micro-processors, data memory, touch screens, and other electronic components, automation is not only becoming more mainstream and more affordable, but equipment manufacturers are also starting to keep up with the innovation curve. That...
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