Maximizing pool sales

It is an exciting yet challenging time for pool/hot tub retailers. Challenged by the rising influence of Internet resellers, it has now become critical for businesses to transform and confront typical strategies of how to survive, succeed, and thrive.
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Troubleshooting spa packs

With the growing number of aging spas/hot tubs in the marketplace, the service sector is expanding as it did with pool service in the late 1970s. Spa service has a higher perceived value to the consumer as a service technician troubleshooting an electrical or solid state system can be...
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Creating customer loyalty programs that work

Retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps retailers develop long-lasting relationships with their customers, which...
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Accessories with a purpose

Retailers always want to sell more pools, spas, and chemicals, yet one of the most important and ignored profit centres are accessory sales. Pool and spa industry members often scour tradeshow floors and talk to vendors to learn about the latest gadgets currently on the market; however, many pay...

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Industry sees greater interest in renewable energy systems

The demand for more energy-efficient pools and spas has pushed industry professionals to examine alternative heating technologies. Over the past several years, heater manufacturers have taken new strides to improve efficiency. This is in part due to a shift in government guidelines, whereby building codes are now demanding a...
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Installing pools in different ground conditions

Generally, expansive soils are clays that exhibit a disproportionate affinity for water and, as a result, the pores within the soil fill with water causing mass expansion. This effect is sometimes reported by the testing laboratory as potential vertical rise (PVR). The PVR, which can reach 152 to 305...
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