Increasing energy efficiency

Domestically and internationally, exhibitors at the winter pool and spa trade shows have embraced environmentally friendly technology. Worldwide trends toward energy conservation are pushing the development of...
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Workplace health and safety

Many pool and spa companies think of health and safety requirements as something they have to do, simply because it’s mandated and they could potentially be punished for not following through. However, in addition to saving lives and preventing injuries and illness, creating a healthy and safe workplace makes...
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Integrating for success

As a specialty retailer, you have an immediate advantage over big box retailers simply by being specialized. You may not have as many product lines available and your prices may be slightly higher, but you have a few advantages that big box retailers simply can’t...
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Investing time in social media

At a recent home improvement economic summit, a home improvement dealer asked me an interesting question: “When should I hire a full-time person to handle my social media?” A year ago, no one would have even thought of social media as needing a dedicated worker, but...
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