Entering 2020, one may have just begun to understand their social audience, identified active time slots, designed content to post for maximum engagement, and probably planned and scheduled campaigns.
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Most pool and hot tub professionals will agree that more chemical sales in the store are definitely a good thing.
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As fibreglass pools gain market share, builders and automatic cover installers are learning to adapt their construction methods to adjust.
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In some parts of the country, pool stores were not required to close, in other areas, brick-and-mortar retail operations switched to online purchases and curbside pick-up.
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Today, it is more important than ever for a business to have a strong digital marketing strategy in place.
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Cleanliness and crystal-blue pool water is always the goal for a pool owner, and specialty retailers and service technicians strive to make sure an inviting pool is always achieved during the hot summer months.
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With nearly two decades in the industry, and 12 years building a successful pool installation/service business, the author has come across a few ‘impossible customers.’
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It has certainly been a difficult time for the pool and spa industry, not to mention the entire world right now, as everyone works to navigate the unknowns of this global pandemic and its profound impact.
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The world has become overwhelmed by the devastating coronavirus known as COVID-19, the stock market has crashed, and interest rates are at an all time low.
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Equipment upgrades can help reduce an aquatic facility's operating costs as well as improve water and air quality by using controllers and UV systems.
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