Generally, pools are constructed with little, if any, regard for energy conservation; however, with a little effort from the contractor and an intelligent investment by the client, this situation can be...
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Are you familiar with FAB (feature, advantage, and benefit) statements as they relate to your sales presentation? They are an incredibly powerful sales technique that can substantially increase sales if...
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Interest in sustainability is on the rise everywhere. Hot topics worldwide include water conservation, climate change mitigation, biodiversity, carbon footprints, recycling and use of...
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“We want to go home and think about it.” Does this phrase sound familiar? It probably does, as it is the number one response a salesperson will receive from a prospect when asked if...
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Like any good businesspeople, most pool and spa service providers try to do everything right. They hire service people with a good aptitude and attitude and give them distributor- and manufacturer-sponsored training. They promote their companies to the local community and make considerable investments in various...
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Today, pools are more than a wonderful conversation piece; for many, they represent the fulfillment of a backyard dream. However, as the population ages, more pool owners are looking to...
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Beautifully executed water features have existed for thousands of years. In fact, these days, there are more well designed and constructed examples than ever before. In the last 30 years there has been a quantum leap forward in quality within the...
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