Promoting the company
By wearing branded uniforms, employees are automatically advertising the company they work for. When employees arrive in a neighbourhood to service a client’s pool, they make the company visible to any other potential client in the area. Building brand awareness is vital for any business looking to grow its client base.
Even if a staff member is not approached directly, the logo on their uniform tells potential clients which company to contact. This in-person advertising tied directly to the service itself gives a clear representation of what the company does.
Uniforms with a company logo present unity and organization. If the company’s vehicles have the same logo as the uniforms, for instance, the sense of unity clearly presents an organized business with a recognizable brand.
Brand awareness goes a long way, not only in maintaining healthy client relationships, but also forming new ones. When someone is familiar with a brand, even if they have never required its services, they know who to reach out to when they do need those services. Uniforms spread brand awareness, which can help establish a company as a common household name.
Keeping up with competition
The pool market, along with the ancillary products and services within it, are expected to keep growing—especially after the surge in pool installations over the past three years, meaning there is a clear need to remain competitive for businesses involved in pool service and retail. Since the most successful companies in the industry display their professionality with company-branded uniforms, it is a necessity for any competing business to do the same.
More homeowners around the world are getting pools, leading to a larger demand for pool service businesses. With this demand comes increased competition. If one pool service business has its logo clearly displayed on the uniforms of all its service and retail staff, they have a clear, recognizable advantage over businesses who do not do the same. When the top of the competition is wearing clean, branded uniforms, the rest of the industry should follow to remain competitive.
