Increasing sales
To increase sales for pool businesses, a professional image is vital. Any business involved in retail needs to maintain its image to give clients confidence in their purchases. Uniforms are an excellent addition to other strategies involved in accomplishing sales goals.
Everyone has had someone knock on their door with the goal to sell them something, invite them to join an organization, or have them fill out a survey. Many people can be apprehensive to give a salesperson the time of day, unless they quickly demonstrate they can provide a service the client wants or needs. By wearing company uniforms, pool service and retail staff display the professional image to, quite literally, get their foot in the door.
If a homeowner needs their pool serviced, they will happily welcome a uniformed employee. Additionally, if someone is considering installing a pool, they will be equally likely to welcome a sales pitch from a uniformed pool service or retail staff member. The uniform tells the potential client why the employee is there and conveys the professionalism and necessary image to break the ice. It also distinguishes the pool retail or service employee from any other salespeople, thus allowing them to confidently explain what they can provide for the client.
Conclusion
In a customer-service-heavy industry, where repeat interactions are needed to maintain long-term client relationships, uniforms are a necessity. Staff members and clients alike benefit from a professional image, which is what appropriate work attire is designed to provide for pool service and retail companies.
Notes
1 See “The Effect of Employee Uniforms on Employee Satisfaction” published by Cornell University. For more information, visit https://ibuss-allan.com/wp-content/uploads/2013/04/Nelson-and-Bowen-The-Effect-of-Employee-Uniforms-on-Satisfaction.pdf.
Author
Nick Warrick is the sales manager at All Seasons Uniforms, a professional workwear company based outside of Chicago, Ill., which has been in business since 1991.
