For many in the pool and spa business, money is looked upon as a taboo topic not to be openly discussed. It is true that in any form of business, be it Canada or the U.S., competitors are restricted by laws from getting specific when discussing pricing, overhead and profit margins with one another. However, understanding these factors in broad, general terms (which are legally discussable) is at the core of the success of any profitable business—especially in the world of pool and spa contracting.