AquaFab Inc., and PoolWerx® Inc., two major players in the vinyl liner and steel-wall pool kit market have formed a strategic alliance, which will see the companies collaborate in manufacturing, purchasing, and product sales.
It is no secret, both potential and current clients are increasingly using the Internet to assist them in making both large and small purchasing decisions every year. According to a comScore report, in March 2011, the average Canadian topped the global charts for the most time spent online, averaging 45.3 hours per month.
As the pool and spa/hot tub industry goes through what everyone hopes will be a short winter, it is important for business owners—especially those operating pool/spa retail stores—to start the New Year off right by putting together a marketing and advertising plan for the coming year. To do this properly, it is important to start with an advertising budget; once a reasonable monetary amount has been determined, plan all of the events … Continue reading Strategies for marketing and advertising illuminated pool/spa products
A purchase agreement between Canadian-based Backyard Brands Inc., and U.S.-based Pristiva Inc., will see the former takeover the Pristiva brand of saltwater pool products by year-end.
KIK Custom Products Inc., a contract and private-label manufacturer of consumer, institutional, and industrial products based in Toronto, has entered an agreement to purchase Chemtura Corp.’s BioLab consumer products business for $315 million. The deal is set to close Dec. 31.
There is a feeling of hope for the aquatics industry as there have been many signs for a rebound. Yet, the economic crisis created fear, anxiety, frustration, uncertainty and doubt in the minds of both industry professionals and consumers alike. Recovering requires looking at new ways to sell pool products and services. How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced.
Superior Pool, Spa & Leisure Ltd., a commercial/residential swimming pool and spa maintenance, cleaning, and construction service company based in Toronto, recently celebrated its 40th anniversary by hosting more than 120 guests at the Thompson Hotel’s chic Rooftop Lounge.
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