Tag Archives: business

Maximizing pool sales

It is an exciting yet challenging time for pool/hot tub retailers. Challenged by the rising influence of Internet resellers, it has now become critical for businesses to transform and confront typical strategies of how to survive, succeed, and thrive.

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Tips for retailers and pool builders on how to make more money

All indicators show optimism for growth in new pool construction this year. Home sales are up; foreclosures are down, and in some markets, home supply is at an all-time low, so the demand is there. Homeowners are ready to invest in additions to their homes, including renovation and new pool construction. Pool contractors must be ready to meet the demand. Customers are looking for new and innovative features that use the latest technologies and are energy efficient. They also want added value. Gone are the days of traditional rectangles and classic roman-end pools; prospective pool buyers are visualizing unique designs while remaining eco-friendly by reducing energy use. Therefore, it is the aquatic industry’s responsibility to offer prospective pool owners the best products available in the marketplace, while still being able to remain profitable.

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Creating customer loyalty programs that work

Retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps retailers develop long-lasting relationships with their customers, which is a key part of any business plan.

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One backyard can yield profits over many seasons

Many pool builders think of a project as a one-shot deal—build the pool and move on. Others may build the pool and generate profits from maintenance work, while some builders focus on understanding their client’s lifestyle and find ways to continue generating considerable profits by taking on renovation and remodelling work year after year. Using some specific project examples, this article shows how two savvy builders have capitalized on updating both gunite and vinyl-lined swimming pools with creative ideas that suit each client’s way of life.

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Accessories with a purpose

Retailers always want to sell more pools, spas, and chemicals, yet one of the most important and ignored profit centres are accessory sales. Pool and spa industry members often scour tradeshow floors and talk to vendors to learn about the latest gadgets currently on the market; however, many pay little attention to offering these accessories, which could potentially make their business the most amount of money.

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