In 2011, eMarketer reported more than seven out of 10 Internet users are online buyers. It also estimates that 148 million consumers, 14 and older, made at least one online purchase in 2011. And, from 2010 to 2015, nearly 30 million consumers will join the ranks of online buyers, representing a 3.9 per cent compound annual growth rate (CAGR).
Most specialty retailers use some type of business management software. Whether it is a pool and spa, backyard living, or hearth and home business, almost all have a point-of-sale (POS) and/or accounting program. Unfortunately, not all companies have taken the time to find a software program, which integrates all aspects of the business into one place. Owners/operators who have employed this type of software have discovered they can spend less time working ‘in’ the business and more time developing the business by expanding their product and service offerings.
For the second time, Ellen Kral, group publisher of Pool & Spa Marketing (Kenilworth Media Inc.) has been named one of Canada’s Top Female Entrepreneurs 2012 by Profit and Chatelaine magazines.
RB Control Systems, a manufacturer of business management and point-of-sale (POS) software for the swimming pool and spa/hot tub industry, was honoured among the top 100 fastest-growing companies by the Pittsburgh Business Times.
Pool or spa businesses trying to reach out to customers without over spending can use blogging as a marketing and communications tool. In today’s technology-fuelled world, every business should have a web presence. Whether it is a website, blog, or Facebook page, new and existing customers should be able to learn about any business online.
Many pool professionals are challenged by the seasonality of the industry and look for new ideas that will keep sales flowing during the off-season. Performing energy audits for pool owners creates an innovative way to improve the bottom line and keeps professionals in front of their customers even during the winter months.
WhiteWater West, a manufacturer and installer of waterpark attractions in Richmond, B.C., has added to its portfolio of water-based amusement park rides with the recent acquisition of Hopkins Rides, a designer and manufacturer of water rides and transportation systems in Palm City, Fla.
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