There are many challenges facing today’s landscape professionals, from keeping up with new design trends and technologies to the tried and true dilemmas of time management and weather-related issues. However, after more than 47 years in the landscape industry, the most common issue I hear about from landscape business owners is…
A customer enters a pool store with an electrolytic chlorine generator (ECG) cell that is scaled beyond repair. If the customer wants to continue enjoying his/her saltwater pool, the cell would need to be replaced and a better quality pool salt with scale preventatives should be recommended. However, due to fear the customer might balk at the cell’s replacement cost, the dealer finds…
Specialty pool retailers are facing stiffer competition from mass retailers, such as Wal-Mart, Home Depot and Canadian Tire. It is not surprising, as pool owners are desirable customers for any retailer. They typically have more…
It’s a question often asked by pool builders across country: ‘Where can I find ‘high-end’ clients?’ Not only do they want to find these often elusive and discerning individuals, they also want to…
In many ways, finding a website address for a pool and spa company seems like one of the easiest and most obvious things a business owner could do. However, can one address be better for one particular business over another? Yes. In fact, a web address can make a difference with…
The end of the calendar year presents us with many opposites; much of the northern world is cold outside, but the holidays are heartwarming; schools and some businesses take a break, while others…
As a specialty retailer, you have an immediate advantage over big box retailers simply by being specialized. You may not have as many product lines available and your prices may be slightly higher, but you have a few advantages that big box retailers simply can’t…
Are you familiar with FAB (feature, advantage, and benefit) statements as they relate to your sales presentation? They are an incredibly powerful sales technique that can substantially increase sales if…
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