Pool and hot tub retailers are unique; just like people, every business has its own style and personality. However, when most business owners compare their stores to their competition they always tend to forget about all of the unique qualities they have to offer. This uniqueness, or impressions, is the driving force behind consumers returning to the same store time and again. That said, this article will discuss what retailers can do to leave more lasting impressions and control their customers in-store experience.