Tag Archives: business

What to consider when selecting business management software

Specialty retailers in the pool and spa industry have an immediate advantage over big box stores simply because they can personalize their service. Where big box stores sometimes gain the advantage is through their implementation of vast computer systems and the development of impressive distribution channels. Today, pool and spa specialty retailers can gain competitive advantage by choosing the right business software to integrate internal operations. This type of management can help retailers increase their level of customer service, minimize operating costs, increase profits, and reduce competition from mass merchandisers.

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Unique ways to sell hot tubs and create customer loyalty

The retailing rule of thumb was always ‘location, location, location.’ While this still holds true, today’s more successful hot tub retailers are using more innovative techniques to remain competitive with big box stores and Internet vendors. From mood rooms and wet tests to ‘slushies and soirees’ with live music, hot tub retailers are getting ahead with outstanding service, education, and personal interaction.

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Developing a successful business plan

A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when business starts to slow down, is the right time to…

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A little strategy can help retailers sell products and make more money

Some call it ‘charm pricing’ while others call it ‘odd pricing,’ but in the end the price of the product may be the difference between selling one item versus 100. Pricing strategies have been studied and, in fact, some have been documented to be more than 300 years old. There have been thousands of articles written on this subject; however, this article will provide a summary for specialty pool store owners/managers on the best way to use these pricing strategies.

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