Tag Archives: Connie Sue Centrella

Developing a successful business plan

A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when business starts to slow down, is the right time to…

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Mind the gap when it comes to connecting with customers

Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of retail in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how a business should market itself to the consumer. That being said, there is a new group in town the pool and hot tub industry must now market its products to as a shift is taking place, moving from the focus on baby boomers to generation Xers and millennials.

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Embracing education in the operation of water care systems

Providing a healthy and safe swimming environment should be the primary goal for professionals working in the public and residential swimming pool markets. Having thorough understanding and training in proper disinfection is critical to protecting swimmers. The following is an overview on the most current methods of primary and secondary disinfection, and monitoring devices.

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NSPF awards its top instructors

Connie Centrella of Connie Centrella Consulting LLC in Nashville, Tenn., and regular contributor to Pool & Spa Marketing, was one of nine instructors who were recently recognized by the National Swimming Pool Foundation (NSPF) with an award for exceptional performance during the annual instructor meeting held prior to the World Aquatic Health™ Conference in Indianapolis, Ind.

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Consumers are attracted to businesses and products with sustainability at the forefront

There is a feeling of hope for the aquatics industry as there have been many signs for a rebound. Yet, the economic crisis created fear, anxiety, frustration, uncertainty and doubt in the minds of both industry professionals and consumers alike. Recovering requires looking at new ways to sell pool products and services. How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced.

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