Tag Archives: customer engagement

Proven marketing tactics for pool and spa professionals

March 17, 2024

Discover five proven marketing strategies to help pool and spa businesses thrive in 2024. From targeting emotional decision-making to optimizing revenue models and leveraging industry benchmarks, these tips are designed for growth in a competitive market.

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Advertising against the tide: Impact of short-form videos on consumer engagement

March 1, 2024

Navigating the online world might appear daunting, but it does not need to be. Much like building an inground pool, the landscape for marketing and communication may change, but the core principles remain the same. It all comes down to understanding the customer’s preferences.

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Pool maker embraces metaverse to boost customer engagement, sales

May 25, 2023

A U.S. manufacturer of fibreglass pools has launched a unique new marketing tool for its dealers—the Metaverse Aspen Pool—which focuses on increasing customer engagement and generating sales through immersion in a digital world.

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