David and Robert have fine-tuned the concept of the precast plunge pool, introducing it seamlessly into the Easton Pool & Spa business model. Enter Plunge Pool Concepts (PPC), the result of their commitment and innovative spirit.
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To make the most of a seasonal service business, owners do not want their staff stuck in traffic or to be sent on a call for which they are over or under-qualified.
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With nearly two decades in the industry, and 12 years building a successful pool installation/service business, the author has come across a few ‘impossible customers.’
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Many retailers and/or service technicians in the hot tub and swim spa industry have likely faced an assortment of phone calls from customers with questions regarding water maintenance after the unit has been delivered and installed. These queries can range from: “Why is the water foaming?” to “Why is the water green?” and “What is that smell?” or “Why is the water so cloudy?” Should these inquiries start to occur, it is important each consumer ‘crisis’ is handled carefully to ensure their problems are resolved.
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When it comes to the success of a pool and spa business, proper cash management is critical. Many businesses fall into the trap of equating cash flow with overall revenue. In reality, cash flow is a product of multiple areas of a business; therefore, investing time in these areas can increase profitability. For pool and spa companies, four key areas can effect overall cash management.
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Pool and hot tub retailers are unique; just like people, every business has its own style and personality. However, when most business owners compare their stores to their competition they always tend to forget about all of the unique qualities they have to offer. This uniqueness, or impressions, is the driving force behind consumers returning to the same store time and again. That said, this article will discuss what retailers can do to leave more lasting impressions and control their customers in-store experience.
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Pool and hot tub specialty retailers across North America continue to report strong growth—from pool and hot tub sales to accessories and outdoor living product purchases. Despite this, the biggest challenge for most is chemical sales—or the lack thereof.
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