Tag Archives: education

Value-based selling

A customer enters a pool store with an electrolytic chlorine generator (ECG) cell that is scaled beyond repair. If the customer wants to continue enjoying his/her saltwater pool, the cell would need to be replaced and a better quality pool salt with scale preventatives should be recommended. However, due to fear the customer might balk at the cell’s replacement cost, the dealer finds…

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Embracing green technologies can make a difference

By Connie Sue Centrella

After facing some difficult times, the pool and spa industry’s economic recovery will depend on how effectively it adopts a socially responsible approach to green initiatives. Not only must pool and spa professionals commit to sustainability strategies and embrace newer technologies, they also need to go beyond that and pledge to change their attitudes toward waste reduction and develop an energy conservation plan.

Throughout the supply chain, industry professionals are establishing … Continue reading Embracing green technologies can make a difference

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