Tag Archives: hot tubs

Today’s hot tubs are no longer just a box of hot water

Hot tubs have come a long way over the past 30 years. From being constructed of brown marble fibreglass with only five or six jets for hydrotherapy, today’s hot tubs have morphed into new, sophisticated designs with an array of internal components and colours meant to bring hot water therapy to a whole new level. While hot tubs have changed, the desire for a complete backyard retreat is still at the forefront of every consumer who purchases one. Their interest has since waned from the old-style gazebos or wooden surrounds with wine racks which required staining and meticulous care. The consumer is not happy with a wood gazebo or just a cheap, plastic step; they are looking for a complete transformation of their backyard.

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The ugly grasp of biofilms

Biofilm is a common word heard in the pool and hot tub industry lately. In the last few years, there has been an increasing amount of information via studies and tests, which can be used to educate industry members and consumers on the subject. In previous articles, there is mention of biofilm existing in wet areas on pool toys and filters etc.; however, there are…

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Enzyme-based water conditioners enhance the hot tub experience

The hot water industry is constantly evolving, making it necessary to research new trends and products in the hot tub market. For instance, there is growing interest in the use of natural products for water conditioning, balancing, and making water maintenance easier. This is all driven by consumer knowledge of, and their need for, an improved bathing experience.

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Unique ways to sell hot tubs and create customer loyalty

The retailing rule of thumb was always ‘location, location, location.’ While this still holds true, today’s more successful hot tub retailers are using more innovative techniques to remain competitive with big box stores and Internet vendors. From mood rooms and wet tests to ‘slushies and soirees’ with live music, hot tub retailers are getting ahead with outstanding service, education, and personal interaction.

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