Zodiac Pool Systems Canada and its sister company in the U.S., Zodiac Pool Systems LLC, have announced it will prohibit online sales of all Jandy Pro Series equipment effective Jan. 1, 2019.
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This is not another Internet article on some new crazy technology or app. The Internet of things (IoT), also known as the network of things or the Internet of everything, is not the next big gadget, it is already here. Chances are many are already using it without even knowing so. This technology affects daily life on every level (i.e. personal, professional, health, and leisure) now and into the future. The purpose of this article is to provide industry professionals a better understanding of this technology as a way of life.
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Pool and spa/hot tub businesses need leads—lots of them. It is no secret leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. However, it is not easy. In fact, figuring out online lead generation can be confusing, time consuming, and expensive.
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Right this moment, potential pool and hot tub customers are looking for contractors online. With this in mind, business owners should investigate whether their company’s website is being found by search engines, as an increasing number of customers are spending more and more time vetting companies and their services online.
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Roughly 25 years ago, sales ‘funnels’ were all the rage in the specialty pool and spa/hot tub industry. There were sales funnels about the path to purchase that spoke about different customer touchpoints, and there were marketing funnels that showed…
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