Times are changing. As cliché as it sounds, it is a fact; however, this statement means something entirely different today than when it was first written. The reality is, times are not changing once and for all, but instead they are constantly changing. In many cases, especially where technology and advertising is concerned, what was new this morning is old by next year, next month, or even next week. This is a major concern for many with small- to medium-sized businesses in the swimming pool and landscaping industry that depend on the average consumer to succeed. What worked as a staple in advertising a few years ago may be a lessor priority in today’s web-induced world.