Tag Archives: Pristiva

Making money with saltwater pools

It is no secret the pool industry has been beset by declining sales and profits. The reasons seem obvious: new pool construction is down, consumer spending has slumped, the overall economy is struggling and mass merchants are carrying more and more after-market pool products. Pool owners are also turning to the Internet to purchase pool supplies, which further decreases profits.

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Value-based selling

A customer enters a pool store with an electrolytic chlorine generator (ECG) cell that is scaled beyond repair. If the customer wants to continue enjoying his/her saltwater pool, the cell would need to be replaced and a better quality pool salt with scale preventatives should be recommended. However, due to fear the customer might balk at the cell’s replacement cost, the dealer finds…

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