Demand of saunas have gained unprecedented popularity, prompting some to ponder the reasons behind their surge, while others question why it took so long for their widespread recognition.
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Depending on the homeowner and what type of lifestyle they live, it might not be immediately apparent, but sauna use and ownership continues to increase in popularity. In fact, many retailers may be surprised to find out just how many people have a secret passion for sitting and sweating on a wooden bench in a hot room.
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With increasing demand for saunas in North America, the simple square box is no longer the prime style for sauna enthusiasts. Veteran sauna bathers, along with the new generation of sauna users, are increasingly looking for something that is above ordinary.
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The question whether a sauna is a necessity or a luxury product is one that perhaps has never been fully explained. For many years people have had the misconception that private saunas were strictly for the rich and famous. In fact, for some, the idea of owning one seemed to be out of reach and tied in with elaborate backyard renovations alongside swimming pools and hot tubs.
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Today, an increasing number of people are looking for unique products to complement their lifestyle and individual taste. Most consumers are looking for products that can be tailored to their personal needs, allowing them to stand out from the rest by emphasizing their style. This desire for a unique, personalized product also applies to sauna enthusiasts.
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Due to their clinically proven health benefits, infrared saunas are now being used in medical practices, wellness clinics and health spas around the world. They are also manufactured in several sizes and sold to individual consumers who want to relax and…
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Interest in saunas, at both the trade and consumer level, is as high as it has ever been. Although saunas have been around for thousands of years, in some circles, they are not…
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