Roughly 25 years ago, sales ‘funnels’ were all the rage in the specialty pool and spa/hot tub industry. There were sales funnels about the path to purchase that spoke about different customer touchpoints, and there were marketing funnels that showed…
It is no secret, both potential and current clients are increasingly using the Internet to assist them in making both large and small purchasing decisions every year. According to a comScore report, in March 2011, the average Canadian topped the global charts for the most time spent online, averaging 45.3 hours per month.
Pentair Water Pool and Spa recently announced the launch of www.poolfyi.com and www.poolprofyi.com—two new social media sites designed to reach and build strong relationships with dealers, builders and consumers.
Cathy Frey, a pool owner in Cleveland, Ohio, was the lucky winner in Pentair Water Pool and Spa's 'Pump Up the Savings' gas card giveaway, which was held through the company's recently launched social media website, poolfyi.com.
At a recent home improvement economic summit, a home improvement dealer asked me an interesting question: “When should I hire a full-time person to handle my social media?” A year ago, no one would have even thought of social media as needing a dedicated worker, but…
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