By Ted Lawrence
As the pool and spa/hot tub industry goes through what everyone hopes will be a short winter, it is important for business owners—especially those operating pool/spa retail stores—to start the New Year off right by putting together a marketing and advertising plan for the coming year. To do this properly, it is important to start with an advertising budget; once a reasonable monetary amount has been determined, plan all of the events … Continue reading Strategies for marketing and advertising illuminated pool/spa products
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Retailers always want to sell more pools, spas, and chemicals, yet one of the most important and ignored profit centres are accessory sales. Pool and spa industry members often scour tradeshow floors and talk to vendors to learn about the latest gadgets currently on the market; however, many pay little attention to offering these accessories, which could potentially make their business the most amount of money.
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The end of the calendar year presents us with many opposites; much of the northern world is cold outside, but the holidays are heartwarming; schools and some businesses take a break, while others…
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Today’s portable spas integrate colour illumination in a multitude of features. In fact, over the last decade, manufacturers have increasingly used functional and decorative lighting to differentiate their portable spas from…
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