It is no secret, both potential and current clients are increasingly using the Internet to assist them in making both large and small purchasing decisions every year. According to a comScore report, in March 2011, the average Canadian topped the global charts for the most time spent online, averaging 45.3 hours per month.
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Times are changing. As cliché as it sounds, it is a fact; however, this statement means something entirely different today than when it was first written. The reality is, times are not changing once and for all, but instead they are constantly changing. In many cases, especially where technology and advertising is concerned, what was new this morning is old by next year, next month, or even next week. This is a major concern for many with small- to medium-sized businesses in the swimming pool and landscaping industry that depend on the average consumer to succeed. What worked as a staple in advertising a few years ago may be a lessor priority in today’s web-induced world.
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Many landscape designers receive calls that go something like this: “Hi, we have just put a pool in our backyard and were wondering if you can do a landscape design for us?” The typical response from most landscapers is usually: “Thank you for asking, it sounds like you have already completed the design, I’m not sure if we can help you.”
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