Caldera Spas introduces interactive consumer website

by MODE, ignore | November 21, 2012 7:36 pm

A new online platform introduced by Caldera Spas provides consumers with a variety of tools to help them make an informed decision when shopping for a hot tub via the Internet.

The website design focuses on health and wellness as a way to encourage visitors to consider hydrotherapy as a way to improve their quality of life. It is easy to navigate and offers tools such as a dealer locator, spa model comparator, and in-depth product information.

Interactive features such as a 3-D deck design tool, a 360-degree spa viewer, schematics for landscape design, and a colour selector tool that allows users to mix and match shell and cabinet colours further allows users to select, view, and design their spa in addition to exploring a number of yard and patio options suited to their own home.

“It wasn’t long ago that the idea of shopping online for a large, personal care product like a hot tub was unexpected,” says the company’s brand manager, Shelly Roberts. “We know the relationship we have with tomorrow’s hot tub owners will likely begin online. The new site makes that initial connection positive and helpful.”

Along with the launch of their website, which is optimized for use on various mobile devices, Caldera also introduced a new blog called ‘20-Minute Renewal.’ It contains a variety of information and tips on exercise, pain relief, relaxation, and nutrition.

Source URL: https://www.poolspamarketing.com/trade/caldera-spas-introduces-interactive-consumer-website/

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