Coverstar launches new website

by MODE, ignore | September 27, 2012 12:38 pm

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Latham Pool Products recently launched a new, expanded website (www.coverstar.com[2]) for its line of Coverstar automatic solid and mesh safety covers as part of the company’s national marketing program.The website showcases new branding and messaging in effort to position Coverstar as the one-stop source for safety covers. It also features two characters, which were designed to represent each product line—’Auto,’ a robot for automatic safety covers, and ‘Sam,’ a friendly, muscular human, representing ‘solid and mesh’ covers.

The site is segmented into sections specifically for consumers and the trade. The consumer side illustrates and explains the benefits of the company’s safety covers and includes a pool cover photo gallery as well as a simplified ‘Find a Dealer’ function. The trade section, on the other hand, provides complete product details, dealer support programs and a link to a secure, password-protected online ordering function.

“Our new website is the next important step in our goal of supporting our dealers and distributors,” said Coverstar’s president, Doug Larson. “Our full-page ads in national consumer magazines, TV, and digital ad campaigns will all work to drive homeowners to our website to locate the Coverstar dealers in their area.”

Source URL: https://www.poolspamarketing.com/trade/coverstar-launches-new-website/

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