Direct-to-consumer U.S. brand welcomes new leadership

by tanya_martins_2 | September 11, 2024 12:03 pm

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Leslie’s Inc., a direct-to-customer brand in the U.S. pool and spa care industry, has welcomed Jason McDonell to the team as chief executive officer (CEO).

McDonell is a senior executive with nearly 30 years of experience in retail and consumer products, including a track record of building and growing industry-leading brands. He most recently was the executive vice-president of merchandising, marketing, and e-commerce at Advance Auto Parts.

His wealth of knowledge at the nexus of product, brand, and marketing, operational experience, and proven leadership abilities make him well-suited for the new role.

Source URL: https://www.poolspamarketing.com/trade/direct-to-consumer-u-s-brand-welcomes-new-leadership/

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