Embracing green technologies can make a difference

Never stop learning

Education is the best way for employees to understand the energy savings green technologies can provide. This education can be achieved economically by using computer-based education options, such as webinars, on-demand seminars and online training courses, which greatly reduce the time and money associated with travelling. If there is room in the budget, encourage employees to attend trade show seminars and product training sessions, which will enhance their understanding of environmental parameters of the products they are selling.

Employees should also be aware of the global, national and local regulations targeting carbon emissions, as this will give them greater credibility with customers. Examining the new swimming pool energy laws and regulations and discussing these with employees helps them become aware of what changes need to be made, and how their customers will be affected. When employees truly understand the products and services they sell will lower environmental costs, they can relay this to their customers and prospects.

It’s all about hard work

It takes a concerted effort to affect any type of positive change, and pursuing a sustainability strategy is no exception. By reducing costs, increasing knowledge, fostering innovation and involving employees, pool and spa professionals will generate excitement about going green, with both customers and staff. With a little dedication, you can establish a new strategy that is not only good for the environment, but also great for the bottom line.

Readers may submit their own experiences and opinions as to how we can best promote green initiatives. Share how you are innovating your business to implement a green strategy that helps customers and your bottom line at ccentrella@keiseruniversity.edu. Comments will be shared with the other participants in the threaded discussion forum. This writer advises all readers to attend the industry trade shows this winter to be better informed on the newer energy efficient technologies being offered in today’s green economy.

Note

Numerous books are available on how to build a competitive advantage using environmental strategies. Suggested titles include Green to Gold by Daniel C. Esty and Andrew Winston (John Wiley & Sons) and Green Recovery by Andrew Winston (Harvard Business Press).

Connie Sue Centrella, MBA, is program chair and professor for the online Aquatic Engineering Program at Keiser University eCampus. She was recently honoured for the fourth time with the Evelyn C. Keiser Teaching Excellence Award as an ‘Instructor of Distinction.’ An industry veteran with more than 40 years experience, Centrella is a former pool builder with extensive knowledge in pool construction, equipment installation and manufacturing. She is also a sustainability officer, certified in the principles of green and sustainable business practices, and will be speaking on sustainability strategies at this year’s International Pool | Spa | Patio Expo.