We also continue to attract great talent. We have a loyal team that has been with the company for a long time, giving 110 per cent. They have become part of our brand, and we appreciate them.
These are some of the details that not only separate us from our competition but also make us unique. We take pride in our craft and love what we do.
PSM: How large is the shop?
JM: Our team is made up of 50 full-time and part-time employees. We currently occupy three locations with more than 557 m2 (6000 sf) of office and retail space, as well as approximately 4 ha (10 acres) of land. Currently, we are operating three construction divisions: Pool Craft; Stone Craft; and Timber Craft. We also have a successful service division and a growing retail department.
PSM: What type of work is your shop primarily involved in?
JM: Pool Craft specializes in installing custom inground steel and vinyl-lined pools as the focal point of our customer’s backyard design. Revitalizing aged pools—both vinyl and concrete—is also a forte of ours.
PSM: What type of projects have you been working on recently?
JM: Over the last five to eight years, vinyl and steel pools have evolved in complexity and 90 per cent of our pools have vinyl over steel elements such as in-pool steps, benches, sun ledges, or custom spas.
Our construction divisions function as stand-alone companies, but we find ourselves performing a complete backyard design for our clients most of the time. As a result, depending on the project, this includes new pool construction, landscaping, and carpentry. It is extremely advantageous to the overall quality and execution of a project when working with a company where all divisions are working in harmony. Pool Craft along with our in-house landscape and carpentry companies are equipped to handle all aspects of our customers’ backyard projects.
PSM: What tools/equipment do you currently use to complete your projects?
JM: Our company relies on many things to ensure a thorough and seamless experience. Internally, we rely heavily on software to keep the communication current. A few years ago, we invested in a customer relationship management (CRM) program which allows us to track every part of the consumer funnel and various stages at each project. This has been a game changer for us. This tool is the key to our success in communication, project management, and tracking on the construction side.
Computer-aided design (CAD) software is something we have always employed, and it is constantly evolving. This blueprint is crucial to keep expectations and client communication clear and on point.
Our point of sale (POS) system and chemical testing software are also
fundamental in our day-to-day operations.
