On the construction side of the business, we are self-sufficient as we own and operate our own machinery and fleet. This includes dump trucks, excavators, trailers, bobcats etc. We also own a fleet of service vehicles that are fully equipped to maintain pools for existing clients.
PSM: What does your planning and design process involve?
JM: Typically, a client will secure an installation date with us at some point during the design process and together we determine the finer details as we approach the final stages of the design. We explain to our customers an effective landscape design incorporates the functionality of the space, the environmental factors, and the local municipal bylaws, all while working with their personal style and vision.
Next, our experienced designers meet the client on-site to capture their canvas. This is where municipal bylaws, property grade and slope, etc., must be considered to ensure the feasibility of the project. An understanding of pool hydraulics, various options, and any restrictions are vital in the early stages of the design as planning and accuracy are imperative for a project to be successful. Otherwise, the client will be set up for disappointment.
Once the design is in place, the grading plan is submitted to the town and permits are obtained. Our construction teams take over from here. The site is staked out, all utility lines are located and marked, and the finishes are finalized. At this stage, we are preparing to start the project and work through any outstanding details.
PSM: How is technology changing your business?
JM: Technology is everywhere, and if you fail to incorporate it in your marketing approach, there is business to be lost. That said, online has been a huge win for us in terms of where we generate a lot of our leads. We rely heavily on our website and social media at the top of our marketing funnel. Therefore, to remain current, fresh, and on trend, we invest heavily in this space.
We go back to digital at the end of our marketing funnel, too, because reviews and testimonials are primarily online. Consumers have a lot of power with their voice; therefore, we nurture this feedback by being extremely responsive.
We also use digital software to stay in touch with our clients. This platform helps us maintain open communication and stay relevant. Our gradual shift from paper marketing to online has been dramatic over the last 18 months. We still produce a print brochure, but our client presentations are primarily digital at this point.
The technological advances that have been made on the manufacturing side have increased the value of our finished product. A basic pool has jumped in value (COVID-19 price increases aside) approximately 30 per cent with the innovations in steel and hydraulics.
