Overall COVID-19 forced us to re-evaluate certain aspects of our business and streamline some processes, but we were fortunate, nonetheless.
PSM: How has the shop adapted to the surge in homeowners looking to create a backyard staycation? What is being done differently now in terms of shop operations to handle the increased number of projects compared to pre-pandemic?
JM: We hired additional staff to break up responsibilities and keep our team strong. We also moved our leads to our CRM platform for easier tracking and focused on our response time.
These measures proved to be extremely important as we sold out for 2021 months before we would in a “normal” season. Once consumers got wind of this, many started to put deposits down just to reserve a space, without even knowing what they wanted. It has been crazy to say the least, and 2022 sales continue to be strong.
