In addition to the many resort-style configurations that are pre-designed into fibreglass pools, they also have a coping system that is particularly well-suited for the installation of automatic pool covers. Pool covers offer both maintenance and safety benefits to pool owners, especially in climates that get cold or have more debris (such as falling leaves). These covers are a way to ensure the pool is inaccessible to vulnerable swimmers when they are potentially near the pool unsupervised, or to keep out any unwanted critters. Covers can also lower heating costs and reduce the amount of chemicals needed. An automatic cover offers all these benefits and is also easier to use than a traditional cover because it can be activated with the flip of a switch.
Differentiating from competitors
Many pool professionals are adding fibreglass pools to their offering not only to be able to offer more homeowners more choices, but also to set themselves apart from their competitors who do not offer a fibreglass option.
It is important to stand out from competitors with different offerings and a variety of pool types to avoid competing on price and to also be able to obtain and install the pool in a timely fashion. Those builders who are looking for a fresh marketing strategy in 2023 should consider adding fibreglass pools to their product offering.
Inground fibreglass pools have come a long way over the past few decades, and homeowners are beginning to see those improvements. In the author’s experience, more potential pool buyers are looking at fibreglass for their inground pool project, and not just for the esthetics, but for benefits outlined in this article. Homeowners are more informed about pools and often know what they are looking for, so not only can adding fibreglass to the customer’s lineup help a business stand out in their marketing, but it can also show their dedication to the industry and keeping up with what customers appear to be seeking.
Author
Annie Brock has helped independent dealers grow and thrive for more than 25 years. Her pool industry experience includes positions in retail merchandising, design, and executive management. Brock is currently the director of business development for Thursday Pools and helps existing dealers achieve their growth goals, while onboarding new independent dealers. She is most well known for her competitive spirit, a desire to do whatever it takes to get the job done right with integrity, and for her expertise in fibreglass pool manufacturing. Brock keeps dealers “in the know” and growing, all while balancing her role as a great mom and wife.
