Purpose
Millennials and Gen Z are very conscious of achieving a purpose in life, and they like to work with companies that share their values. They want to feel like they are making a difference.
When a business is trying to attract more of the new generation, they should include the company’s values in job descriptions and on the website as well.
Another great way to show how much a company respects and identifies with their candidate’s ideals and values is to post about it on social media. If there is one place that Millennials and Gen Z applicants love to be, it is on social media. Holding a charity event? Post about it. Have a mission to train 100 new recruits and improve their lives by 2030? Post about it.
Positioning
When looking for a new place to work, this generation wants to be in an environment that is open, supportive, collaborative, diverse and promotes a positive and healthy company culture.
They are more inclined to choose one workplace over another if it offers a more positive work atmosphere, even if the pay is lower, they prefer to work in an environment that is more modern and forward-thinking.
