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Attracting the industry’s next generation of talent

Photo by Jason Cramp
Millennials and Gen Z are very conscious of achieving a purpose in life, and they like to work with companies that share their values. Photo by Jason Cramp

To further attract new talent, companies in the pool industry should position themselves as an innovative, forward-thinking business, making it hard for the new talent to ignore them and what they have to offer. This generation of talent will not look twice at a company that does not offer opportunities to better them and the world around them.

Personalization

One of the most important things the new talent is looking for is forming a more personal connection to their job. They are not looking to just work nine to five—they want to experience something more.

Millennials and Gen Z workers do not want to be another cog in the machine, they want to be respected as an important member of a team.

When looking for companies to work with, they are looking for a job that will provide them with ongoing training to further enhance their skills. They are also looking for a mutually beneficial relationship with the company, and an opportunity to build a healthy work-life balance.

Attracting Millennials and Gen Z is particularly difficult right now due to the severe shortage of workers entering the industry. However, another way to attract them is by partnering with schools, colleges, and training centres; through these, businesses can encourage the new generation of talent to start applying for apprenticeships.

Partnership

Business owners and industry professionals alike can sign up to join career days or visit youth groups to talk about what working in the pool industry is like. Show them the opportunities available in the industry, then show them any business values, a positive company culture, and how much the company cares and respects its employees and offers opportunities to grow.

By demonstrating all the benefits a company and the industry, in general, has to offer, one can help increase the number of young people interested in working in the pool industry.

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