By using these four essential points in a hiring campaign, businesses can attract more young, talented workers to their company.
When a company is trying to attract more of the new generation, they should include the company’s values in job descriptions and on the website as well.
Millennials and Gen Z are very conscious of achieving a purpose in life, and they like to work with companies that share their values.
| What traits is new talent seeking? |
| Millennials and Gen Z are two distinct generations with different characteristics. Millennials, born between 1981 and 1996, are known for their resourcefulness, adaptability, and strong work ethic. They are highly educated, tech-savvy, and value diversity. They are also more likely to be entrepreneurial and have a strong sense of social responsibility.
Gen Z, born between 1997 and 2012, are characterized by their digital native status, creativity, and innovative thinking. They are more likely to be socially conscious, environmentally aware, and have an interest in global issues. Gen Z are also more likely to prioritize their mental health and well-being. Both generations are determined to make a difference in the world, but they each bring different perspectives and values. Millennials and Gen Z are looking for pool companies that value sustainability, diversity, and innovation. They want to know if the company is taking steps to reduce its environmental impact, such as using renewable energy sources, efficient building materials, and applying green construction practices. They are also looking for companies that embrace diversity in the workforce and promote inclusivity in the workplace. Lastly, Millennials and Gen Z are attracted to companies that are open to new ideas and technologies, such as pool construction automation and 3D printing. They want to work with an organization that is constantly pushing the boundaries of what is possible and is willing to invest in the latest technology. |
Author
Susan Smith is the founder of Just for Contractors, a digital agency that specializes in websites and digital marketing for the construction trades. She has been in the construction trade since she was a kid as her dad owned a tool and die business, which had more than 150 employees. Now, Smith and her team help contractors and the skilled trades make the right impression online so businesses can attract the employees they want.
