“We have just gone through an ownership change and—wow—has our upgraded technology been amazing,” she says. “Regardless of the type of project folks are entrusting to the Aqua-Tech team, the project begins by working closely with our sales/design staff. We use 3D design software to help homeowners visualize the project, which, in many cases, fosters further growth in terms of the overall project plan—nothing helps fulfil a dream like seeing it.”
Using the latest technology to enhance the customer experience
Technology also helps Aqua-Tech offer a better customer communication experience, which then solidifies its relationships. With an ever-expanding to-do list and more automated industry practices, the company turns to new innovations as the best way to consistently deliver a great end-user experience.
Even with automation, the company sees people power as its greatest resource. Belcourt explains this means finding terrific people with the right fit to be part of Aqua-Tech’s staff who can grow alongside the company. This requires going the extra mile to find new staff and retain its veteran team members.
“We are automating as much as possible and finding great people,” she says. “Sure, we must pay a little more and find creative ways to retain our staff, but it is our people who differentiate us from big-box stores and online merchandisers. We know this is part of what makes us special and, therefore, is worth the extra investment.”
In fact, Belcourt says this investment in having the right team in place paid off during the surge in demand for pool installations during the pandemic.
“We were very lucky we had a lot of seasonal team members who were with us for many years and were ready to be promoted into supervisory and sub person roles,” says Belcourt.
