Pools should be sparkling, clean, inviting, and fun. Builders, retailers, and service professionals work tirelessly to ensure their clients have an enjoyable pool ownership experience. Thus, it is important to address cleaning practices early in the conversation, to set expectations, offer guidance, and provide solutions. The goal is to ensure the customer finds their pool easy to maintain, without any stress or hassle. To help ease the “cleaning conversation,” pool professionals find it helpful to introduce robotic and hand-held cleaners that automate the process and make it easy for clients to keep their water sparkling and its surfaces free of debris.
Cleaning technology
All consumers love and are comfortable with technology that helps with daily chores, as it allows more time for leisure. Therefore, these pool cleaning conversations can begin with examples of technology they already use and trust. For instance, some professionals like to compare pool cleaners to dishwashers. You can wash the dishes manually, but you do not want to, so you run the dishwasher every day to keep the dishes clean. Similarly, one should keep a robotic cleaner in their pool or a battery-operated cleaner near their pool, so it is always easy to have clean water. It is also important to explain the benefits of advanced robotic or self-contained, hand-held pool cleaners. Many customers may not even be aware these products exist. The emergence of cordless cleaning with premium hand-held and robotic options offers technology benefits consumers will love. When it comes to pool cleaners, especially automated ones, the technology built into these products makes maintenance and cleaning easier for homeowners.
More than just cleaning
Once pool professionals start the conversation about cleaning, the next step is to explain all the other benefits of a robotic cleaner. For example, they improve water circulation and help distribute chemicals and heat more evenly throughout the pool. Essentially, a robotic cleaner works similar to a moving pump and filter at the bottom of the pool. As a result, homeowners who use a robotic cleaner actually reduce the load on their pump and filter, which extends the life of other equipment. More importantly, robotic cleaners allow the pump and filter to perform their jobs better, because they are just filtering the water, rather than also filtering the dirt from the pool floor. It is important to explain to clients if their filter only has to remove particles from the water, as opposed to loading it up with all the debris from the bottom of the pool, the filter works more effectively in keeping their water clean and clear. An automatic/robotic cleaner also easily pays for itself because it helps reduce chemical usage and extends the life of cartridge filters.
If a professional has the time to educate the client, it is important to explain robotic pool cleaners continuously scrub the surface of the pool and, in doing so, break up any biofilm and algae, allowing the chemicals and filter to work more effectively in keeping the water clean.
However, beyond the facts and benefits of robotic cleaners, once customers see them in action and realize it is as simple as throwing them into the water, it becomes very appealing to purchase one of these cleaners, to keep their pools as clean as possible between maintenance visits.
