There is no wrong answer to this, and pool and spa shop owners should choose what is right for their business. For example, if a shop already has solid marketing tools and software and does not want to spend the money on an existing route, owners may want to grow their pool service business organically. On the other hand, if a business’s marketing capabilities are underdeveloped and owners are looking for a quick, targeted way to bring in more customers, buying a route may be better.
Either way, a business should ensure it has the right software and tools to support these efforts. Route optimization, which should be built into a pool service software, is the best way to ensure field technicians maximize their time and can complete as many jobs as possible in one day. It also stores customer preferences, meaning it can always request their preferred technician at the right time, providing the best possible experience with a business. One should be sure the pool business software also offers a host of marketing features and tools to make running sales, loyalty programs, and marketing campaigns easier to execute.
Software to grow with pool and spa business
It is essential in today’s competitive marketplace to have business software designed specifically for pool and spa retailers and service providers. One which includes a host of features working together to grow a business easier, faster, and more effectively. With the right software, designed specifically for the industry, it will be much easier to add new locations and additional revenue streams to grow a business.
Methods for growing a pool and spa business organically
From loyalty programs and sales promotions to mobile solutions and e-commerce options, there are multiple tactics to grow a business organically from within.
Experiment with promotions and sales
When searching for the right pool business software, be sure the system provides several features which make it easy to run sales or track the impact of advertising efforts. Features such as “event planner” modules allow business managers to set sale prices at specific dates, and they are automatically applied at checkout. This saves time and makes sales much easier to manage. The software will also log data to help businesses determine which products should go on sale and when to maximize the profitability of margins.
