Business owners should be sure to also include modules within software such as “sign design,” which are often integrated into the event planner and inventory components of software. This module lets inventory and sale savings information to be automatically populated for quick and easy sign creation. Businesses can also track how new customers know about the company, and which advertisements or coupons they used during a transaction to see which promotions are most popular. These features make it easier to try out new promotions and run sales to identify the most effective ways to draw in new customers and boost revenue.
Offer a loyalty program
The perfect time to start a loyalty rewards program is now. Customers appreciate the extra opportunity for a deal, and the pool business benefits from the uptick in repeat customers.
Pool and spa industry-specific software makes it easy to create and manage a loyalty program as they are built into the system. Many can also track purchase history to determine which customers are at risk, which are most loyal, and how a business can adjust marketing tactics to improve results continuously.
Do not miss upselling opportunities
Make sure to choose or use a software system capable of providing upselling alerts to remind staff to talk to customers about products they may also want or need. Business software should be able to identify products related to items currently in the shopping cart, so there is no guesswork or training required for employees to upsell.
These same software programs often list associated items, tracks inventory locations, and allow communication between multiple locations. These are all essential tools for assisting employees trying to make a sale. To further encourage staff to pursue upselling opportunities, consider creating incentives for high-performance sellers. Create a sense of competition by tracking sales through the software daily, weekly, or monthly, and keep it fun and lighthearted.
Embrace e-commerce
Any e-commerce site should also be able to easily process credit cards directly through a business system to eliminate mistakes and ensure the correct end-of-day tally. Astute pool and spa businesses will invest in their e-commerce and payment systems so they can quickly add products and services to their e-store and start generating new winter sales immediately. This could also include down payments for products and services which are not available until next spring.
The goal is to retrain customers to use a store’s online shopping option as much as possible. Retailers can really take advantage of this, for example, by reminding customers they do not need to drive to the store to pick up spa chemicals when they can order for home delivery instead.
